EL PASO, Texas, Jun. 17, 2026, /PRNewswire/ — As part of its ongoing nationwide initiative to unify its extensive network of dealerships, Group 1 Automotive, Inc. ( NYSE: GPI ), a Houston-based automotive retailer with dealerships across the U.S. and U.K., today highlighted Group 1 Ford of El Paso, formerly Shamaley Ford, which has operated under its new name since August 14, 2025.
The El Paso dealership is one of a growing number of U.S. locations aligned under the initiative, giving customers a clearer connection to Group 1’s scale, resources, and operational standards while preserving the local team, Ford expertise, and customer relationships that have served El Paso for more than a decade.
Despite its size as an international automotive retailer, Group 1 Automotive continues to operate its dealerships as local businesses and remains committed to supporting customers, employees, and the broader El Paso region. For more information about Group 1 Automotive and its commitment to local communities, visit Group1Auto.com.
The transition from Shamaley Ford to Group 1 Ford of El Paso is part of a broader effort to create a more consistent customer experience across Group 1’s U.S. retail network. The rebrand did not represent a change in ownership, staffing, product offerings, or day-to-day operations, and customers have continued to work with the same local professionals under the new name.
Group 1 Automotive has owned and operated the El Paso dealership for more than a decade. The new name formally connects the location to Group 1’s national platform, giving local customers the benefit of a familiar El Paso dealership supported by the resources, technology, and operational discipline of a larger automotive group.
“Since taking our new name, our customers have found the same local team they know and trust, now with a clearer connection to the strength and resources of Group 1,” said Charlie Hassoun, General Manager of Group 1 Ford of El Paso. “The name on the building changed, but what matters here has not: a consistent, convenient, and transparent experience, whether someone is shopping for a new Ford, servicing their current vehicle, or considering a trade-in.”
Group 1 Ford of El Paso continues to serve customers from its existing location at 11301 Gateway Boulevard West in El Paso, Texas, supporting drivers throughout El Paso, Las Cruces, and surrounding West Texas and New Mexico communities with new Ford vehicles, pre-owned vehicles, Ford service, parts, and maintenance support.
The dealership remains focused on the same local relationships that defined Shamaley Ford, while gaining a clearer connection to Group 1’s broader retail network. Customers can expect continuity in the sales and service experience, along with the added benefit of a unified Group 1 brand that makes locations easier to recognize, find, and trust across markets.
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Group 1 owns and operates 250 automotive dealerships, 310 franchises, and 32 collision centers in the United States and the United Kingdom that offer 37 brands of automobiles. Through its dealerships and omni-channel platform, the Company sells new and used cars and light trucks; arranges related vehicle financing; sells service and insurance contracts; provides automotive maintenance and repair services; and sells vehicle parts.